REN Wake Up Wonderful
REN Wake Wonderful

I’m all for products that do the work as you sleep – the REN Wake Wonderful Night Time Facial is honestly an absolute cracker for this category. I guess it’s doing the work of a mask, but taking longer about it and being more thorough than a quick ten minutes in the bath would do. It promises ‘a transforming treatment that works overnight to leave skin visibly brighter, more luminous, refined and even-toned by morning’. The first two claims, for visibly brighter and more luminous skin are spot-on – I only needed one go at REN Wake Wonderful to see that, sure enough, by morning, my skin was looking clearer and more glowy than it had the day before. I don’t think I saw ‘refinement’, because that’s a word that can have many meanings and I didn’t really see a difference in tone, but my skin definitely was perkier.

If you have sensitive skin, REN Wake Wonderful isn’t recommended, and that’s mainly because it uses an enzyme complex (which I think is doing most of the work, here.. it’s like a night peel) which can be a little harsh on delicate skin. Glycogen and Magnesium boost cell activity, and Sodium Lactate boosts the skin’s PH for a hydrating effect (yes, my skin was hydrated).

I think that REN Wake Wonderful is a good example of what happens when good, solid, reliable ingredients work together rather than individually – REN is very lucky in that it has one of the best beauty formulators in the world coming up with these beauty recipes for them, and it shows. I’d recommend REN Wake Wonderful in a heartbeat when it launches in June (to SpaceNK) – even at £32.

I’m sure it’s not news to anyone that REN has been bought by Unilever. It’s at such odds with their other brands (Simple, Dove, Impulse etc) that I think it signals the beginning of Unilever snapping up more premium beauty brands for their portfolio. Unilever, across its beauty brands, is such a bag of mixed messages that I worry for REN. There is absolutely no unity and some of their brands (Dove), I just despair of. Blogs have opened the previously closed doors on how brands and corporations behave within beauty world – we’ll just have to watch and wait to see how this one goes. It’s got to say something to Unilever, surely, that there was an absolute uproar on REN’s FB page when it was announced – and not in a good way!

 

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