I’ve just bought a tooth whitening system at Boots called Rapid White, and the reason I bought it is because it promises that it ‘Whitens teeth up to 5 shades lighter with 2 hours use’. Once you open the sealed box, THEN it tells you that this 2 hour period has to take place over two weeks, in 2 minute slots, 2 to 3 times a day. That is just not rapid. I’m thinking that the Advertising Standards Authority would take as much issue with this as I do. The only reference to the 14 days it takes to achieve your 2 hours of use is to advise you not to use for longer than 14 days on a side panel on the box. How very, very misleading.

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