I’ve just bought a tooth whitening system at Boots called Rapid White, and the reason I bought it is because it promises that it ‘Whitens teeth up to 5 shades lighter with 2 hours use’. Once you open the sealed box, THEN it tells you that this 2 hour period has to take place over two weeks, in 2 minute slots, 2 to 3 times a day. That is just not rapid. I’m thinking that the Advertising Standards Authority would take as much issue with this as I do. The only reference to the 14 days it takes to achieve your 2 hours of use is to advise you not to use for longer than 14 days on a side panel on the box. How very, very misleading.
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.