Proctor & Gamble aren’t pretending that they’re bringing out a sophisticated men’s fragrance with this product – it’s firmly aimed at a younger market and priced accordingly. However, there is something about the garish packaging that reminds me of a Bette Midler circa 1980’s broad shouldered dress and it makes me wonder if its only the fact that the target market probably won’t remember the 80’s that will be its saving grace.

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