This initiative was flagged up to me on Twitter by beauty blogger @_katiemeehan (second in from right in main pic) who has faced her own personal challenges (you can read her story HERE) and is now working with The Prince’s Trust to raise awareness (and money!) to give young men and women the coping strategies they need to take them forward. I love the Prince’s Trust tag line – Youth Can Do It!

It seems such a relevant initiative for anyone involved with social media, whether it’s as a content creator, reader or viewer – because I don’t think pressure to achieve has ever been greater (with resources ever more scarce). #Change4Change encourages us to give up one treat (coffee, dinner out, cinema ticket for example, or for us beauty bloggers, PRs or marketers perhaps the price of a palette or a lipstick) and donate the money instead to make change for someone who might otherwise struggle to reach their potential. The glam of the ‘gram makes luxury life look so easy and so achievable – I think I’m safe in assuming that we here all know it isn’t just as simple as it seems, but imagine if its impact was to reduce your self-esteem and level of confidence to a point where you felt you might never achieve anything at all in life. That’s no way to start out. Being busy outside of your phone is a beginning but education, support and strong mentorship is the key.

The Prince’s Trust helps 11 to 30 year olds, whether they’re struggling at school, lack confidence, have difficulties at home or even finding a home, or can’t find work, to achieve more than they ever expected and additionally, they do it nationwide, thoroughly and consistently. Last year, the organisation helped 58,000 young people make change. I think there can be a sense of desolation and isolation surrounding social media – Instagram in particular – I hate to think it can reduce people so strongly, but it can and does. So, I’m in on this, donating the price of ten Makeup Revolution Fortune Favours The Brave Palettes, and hoping you can join in whatever way suits your budget HERE.

*Many, many years ago I was invited to Buckingham Palace to a Prince’s Trust event when it was quite newly started up. On that day, I met Michael Cane and Les Dawson! I’d completely forgotten about it until I started writing this.


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