When I published ‘The Post The PRs Wrote’, it focussed mainly on how PRs and Bloggers could work together more harmoniously. It was all done anonymously, and I deleted every single one of the privately sent emails after compiling the post so I have no record (or in fact, memory) of who said what. But it did rather open a flood-gate and from my perspective, a very interesting over-view of how beauty PRs work within the fast changing beauty industry and what they’re up against in an increasingly competitive beauty world where new products, new formulations, new ingredients, new colours and new innovations are blasted out weekly.
“Although I said sorry when a writer emailed me say they’d been disgusted by my launch as there weren’t enough cocktails on offer, I totally, 100% didn’t mean it.”
“We sent a writer to have a hair treatment. When she left, she realised she’d left a bag of products from a previous PR appointment at the salon. She asked US to bike her back the competitor brand products.”
Elizabeth Arden Hyaluronic Acid Ceramide Capsules
I’d be prepared to put money down to bet that you won’t have experienced a skin care texture like this before...
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