Bloggers generally have plenty to say about beauty PR’s – some good and some not so, but where do the PRs get to say their piece, too? Right here on the Post The PR’s Wrote. All comments are genuine and have been kept anonymous to allow them to say what they really want to.
themselves and explain in detail about their site, the number of
visitors and what they look for in their blog. Usually they have used
the brand before liked it and interested in hearing about the latest
information. Then, on the other hand you have the other bloggers who
are the VERY cheeky ones. Hardly any introduction apart from the fact
they are a beauty blogger and want to call in a few products they
would like to try (and when I say a few I mean a few!)! No
introduction about their blog, no real interest about the brand or any
forthcoming launches etc, they just want what they have seen and want
to call it in. Its even more irritating when they don’t even give us
a link to their blog which is frustrating.”
PR6: “Brands have nowhere to hide with bloggers. If the product is crap, the claims are meaningless and the pay off isn’t there you WILL get found out. Honesty is the policy with most bloggers and I totally respect that no-bullshit attitude. Yes, some bloggers can hide behind the anonymity of it all but it means that brands have to hear the truth about their product if it isn’t up to scratch. There’s no pressure on editors to write good reviews or brands will pull advertising funds like what can happen in other media channels. That’s why our policy with blogger is open – we believe in our brand, our products don’t have unrealistic, magical claims but are just very high quality products. And I like that when we have faced an issue with a product, the blogging community instantly flags it to us. Plus, I’ve made some truly great friends who are just as nutty about make-up as I am!”
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