Poppy King For Boots No7

I’ve got to admit that to me, the recent collaboration between Lipstick Queen, Poppy King, and Boots No.7 is a little disappointing.

It’s not the products per se – they’re great (I’m currently working my way through a whole pile of gorgeous glosses and pigment rich lipsticks), it’s the packaging I’m not loving. I just think adding a few dots and Poppy’s signature onto the lipstick and glosses isn’t quite a big enough creative stretch to make it really pop. When I look at Poppy King’s own products, they look exciting and glamorous and yet, when I look at the No.7 they just look a bit dull; like they’ve had the life sucked out of them. With lipsticks at £12 and glosses at £11, I expected more.

I love innovative packaging and I love collaborations and yet this just doesn’t tick any of the boxes for me. That said, Lisa Eldridge has created some gorgeous looks, the products are actually very versatile and good, but the instant visual hit for me is just meh.

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8 responses to “Poppy King For Boots No7”

  1. Beauty’s Bad Habit

    Got to agree, they look very naff and cheap to me. Definitely a 30 second design job.

    Reply
  2. Sami

    I agree – found the colours and packaging underwhelming x

    Reply
  3. Grace London

    I quite like the packaging, although it looks a bit Pout-ish. Really looking forward to trying a couple of the lipsticks though.

    At £12, they’re still £5 cheaper than the LQ Saints, and I’m saving my £5 off vouchers so I can get a couple for £7. Boots often has 3 for 2 on No 7 too.

    I think it’s a very, very smart move for Ms King and for Boots. She hasn’t devalued her brand by making it cheap as chips, she might get some No 7 customers interested in the rest of her line (like the Butterfly Ball lipsticks etc) and I think these will sell like hotcakes. A very good collaboration.

    Reply
  4. Steph xox

    Just a quick glance at the photo and i dont think these colour will suit me…they are alot darker than i normally go for!!

    I agree ther packagaing is nothing special…a few dots does nothing for me haha xox

    Reply
  5. GreatSheElephant

    This range is only going to interest me if the consistency and feel of the lipsticks are closer to Poppy King ones than to regular No7.

    Also, I’d love to know what the demographic profile of the typical No7 cosmetics customer is. It has always seemed a terribly middle aged to retired person C2 type range to me and while I think some of the skincare is good I just cannot raise any interest in the makeup at all (I’ve got the odd lipstick from free gifts but that’s it). It seems a very odd collaboration to me because I can’t see the typical No7 customer, as I see her, having the faintest idea who Poppy King is.

    Reply
  6. stells and co.

    I wish that we had these in Canada. I’ve tried several LQ’s lipsticks and loved them.

    Reply
  7. Marina (Makeup4all)

    I haven’t tried the products but I assume that they are nice.
    But as for the design, I don’t like it at all not to say more… Especially the lipsticks!

    Reply
  8. Ali

    I think I’d rather have the original LQ lip colours than these copies. If that’s the right word. I suppose Boots is only interested in cashing in on the name.

    Reply

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