Whew… it’s days like these that I really, really love my day job. First of all I nipped to the re-introduction of Philosophy who were bought by Coty some time back and they’ve taken over the PR. It was great to see everything laid out so beautifully and a good reminder of what’s available other than Gingerbread Man Bubble Bath which seems forever lodged in my head as Philosophy no matter what time of year! The joy of these events is that they are presented in such a way that everything looks absolutely at its best so you get to see creative presentation methods and everything all shiny. The flip side of this is that brands never really look so shiny in the shops (unless it is behind a glossy counter) and if you’re a beauty writer it’s almost a duty to go to Boots or wherever to see it in situ and get the consumer experience as well. I do like Philosophy as a brand but find myself far more drawn to the body care rather than the skincare. So here’s how it all looked:
|Nice and shiny on the shelves|
|The new Keep The Peace range for sensitive skin launching in September/October|
|Some philosophies of life!|
Introducing KateCeuticals #Ad
|Thank You gift set.|
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