Hot on the footsteps of the Olay Regenertist Daily 3 Point Treatment Cream, written about beautifully in the Sunday Times by Kathleen Baird-Murray (http://women.timesonline.co.uk/tol/life_and_style/women/beauty/article3907974.ece), whose wait-list had a wait-list, is another line expansion about to debut in the States. As usual (grrr) we will have to wait a little longer. Olay Definity Night Anti-Spot Treatment Cream that will be a blessing to those who sunbathed themselves to creamy-skinned oblivion in their twenties and are now suffering the brown mark consequences. It claims to reduce pigmentation and age spots in 6 weeks – not bad going. There will also be a couple of foundations and a tinted moisturiser. Olay apparantly looked at a study (according to WWD) that showed pictures of 50 women to an audience of 200 and asked them to rate their age and health with the photos altered (ageing signs removed – such as wrinkles) and unaltered. The study found, um, that people with wrinkles and age spots looked older and less healthy. I am starting a new career in pointless studies. There is obviously a market.
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3 comments
I am not sure it is a pointless study, except that its finding has already been reported in scientific papers before.
Just because it seems obvious that wrinkles make you look older, that doesn’t necessarily make it true.
It used to be thought that symmetrical faces were more beautiful but we now know that isn’t true…
Hi there – thanks for your comments. I saw a woman the other day who literally had no wrinkles – she must have take sun protection very seriously all her life – and yet curiously she still looked old; I reckoned in her 70’s or so. So possibly the reverse is also true. And then there are those legions of women (and men) where you just can’t guess to the nearest 10 years how old they are. So you are right; the obvious very often isnt. BBBX
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