Hot on the footsteps of the Olay Regenertist Daily 3 Point Treatment Cream, written about beautifully in the Sunday Times by Kathleen Baird-Murray (http://women.timesonline.co.uk/tol/life_and_style/women/beauty/article3907974.ece), whose wait-list had a wait-list, is another line expansion about to debut in the States. As usual (grrr) we will have to wait a little longer. Olay Definity Night Anti-Spot Treatment Cream that will be a blessing to those who sunbathed themselves to creamy-skinned oblivion in their twenties and are now suffering the brown mark consequences. It claims to reduce pigmentation and age spots in 6 weeks – not bad going. There will also be a couple of foundations and a tinted moisturiser. Olay apparantly looked at a study (according to WWD) that showed pictures of 50 women to an audience of 200 and asked them to rate their age and health with the photos altered (ageing signs removed – such as wrinkles) and unaltered. The study found, um, that people with wrinkles and age spots looked older and less healthy. I am starting a new career in pointless studies. There is obviously a market.
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