Paid a trip to Penhaligon’s on Regent Street today for a perfume matching service having got totally tired of all my regular faves (Creed Virgin Island Water, Jo Malone Orange Blossom, Jo Malone Nectarine & Honey). The incredibly knowledgable staff had me sniffing two fragrances, one after another and rejecting the one that I liked least, until I had blind-smelled at least 12 perfumes. As the process went on I found myself clinging to Lily of the Valley above all the other scents. Until I found Violetta. As soon as I got a whiff of the boudoir-powdery-flowery and above all pretty fragrance I ended up grinning from ear to ear at the sheer pleasure of the scent. It’s such a spring aroma – feminine with a tiny tad of green notes – undeniably girly but hey, am so over unisex/celebrity/’challenging’/quirky fragrances. What’s wrong with a perfume just smelling of the very thing its supposed to? Tonka bean bottom notes? All a bit lost on me, I’m afraid! The packaging is beautiful, the shopping experience is perfect….I’m sold. The irony is that my all time favourite candle is Jo Malone Parma Violet.

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