Paul & Joe Gel Foundation
Paul & Joe Gel Foundation

So, the new Cushion Foundation formats are really starting to roll out – but Paul & Joe Gel Foundation is a bit of a curiosity in that it’s not really a cushion foundation, but looks every inch as though it is. I doubt there will be a prettier cushion compact though.. 100% winning on that front!

Paul & Joe Gel Foundation
Paul & Joe Gel Foundation

So, here’s the compact contraption – a lid, a mirror, a sponge and a hole for the insert that comes separately.

Paul & Joe Gel Foundation
Paul & Joe Gel Foundation

Now it’s nicely slotted in and has a ‘mesh’ effect on the top which I actually thought was mesh. So I stuffed my finger into it…



Paul & Joe Gel Foundation
Paul & Joe Gel Foundation

And made that awful crater! Because far from it being a sponge soaked with liquid foundation like all the other cushion foundations in the whole world ever, it’s a solid, gel-like lump. That makes it sound very unappealing, but it is a genius foundation! Absolutely gorgeous in terms of coverage (medium to high) and leaves a very silky feel to the skin. It also feels slightly cooling on the skin which is lovely. I love the fact that it contains Hyaluronic and amino acids, plus green tea and marine collagen – you can definitely tell that it’s a superior, skin loving formulation.

I think where cushions and compacts run into problems is with the colours – they look completely different from liquid formats. The shade you see above is by chance an exact match to my skin, and yet I’d never pick this out as being a colour match for me. So far, the ones I have seen all look a bit too orange, and yet on the skin there is no hint of orange. I really hope there will be plenty of testers for these formats because they’ll take a bit of getting used to.

However, I’d hugely recommend the Paul & Joe Gel Foundation – it’s just divine – and if you like to experiment, this whole cushion thing is a lot of fun. Look out for this – kind of a game changer in its own way.

The Paul & Joe Gel Foundation is £35 for the case, refill and sponge and launches in April. This is one that is going to just fly off the shelves.

 

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