Pantene is one of the few shampoos I actually go out of my way to buy (not that it’s really out of my way because it’s in my local supermarket) – it’s not often that we don’t have a bottle of it in the bathroom. The whole family uses it, actually. So, Pantene’s new formula and views regarding copper and hair damage is very interesting.
Pantene’s theory is that copper in water erodes proteins and lipids in the hair, resulting in poorer hair condition. In fact, lots of minerals build in up the hair over time, no matter what, but copper is apparently particularly good at knackering your locks! The bottom line of what’s in the new Pantene rebrand is a kind of mineral magnet that neutralises and captures copper, ensuring that you never get excessive levels in your hair.
Taking this at absolutely face value, it does seem like a very good idea to get rid of anything that adds to poor hair (and you are properly stuffed if your water is contributing to the damage). Specifically, I want to try the Breakage Defense – a new line that targets weakened hair. I’ve noticed that my hair is quite breaky – after I’ve blow dried, there are always a few shards lying around, about an inch long or so. I’d always assumed that they were due to dry hair and too much blow-drying, but we’ll see. Pantene is putting the copper magnet, for want of a better expression, in all their ranges, but with Breakage Defense, the claim is that if you stick to the regime, you’ll experience up 97% less breakage. I think I still have a lot of questions around this, but based on past and ongoing experience with Pantene (we all use Aqua Light in my house), I’m definitely game for giving it a go.
The new formula is launching across all ranges from now (the bottles look like the ones in the picture), as is Breakage Defence.
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