Last night I did a complete overnighter with Jo Malone’s new brand, Jo Loves, which opens this morning at 9.30am in Selfridges beauty hall. It’s never really occurred to me what happens when a pop-up, er, pops up, and of course, it is all done in the dead of night. I’m leaving the post as I wrote it during the night apart from any tiredness related hideous errors! It’s now 8.30am, Monday 7th November and the post was written during the very small hours.
|All wrapped up!|
|Moving the pieces of the puzzle into place.|
|The empty beauty hall.|
|Jo pulls off the brown paper wrapping so the build can begin.|
|Everything is manoevred using soft blankets to slide and stop any marks or chips on the woodwork|
|With one side of the Smell Pod intact (in red), the other is positioned|
|Crates of Pomelo waiting to be put out on the shelves.|
|The best laid plans…|
|It’s starting to look like the drawings!|
|One bottle of Pomelo|
|The rubbish piles up.|
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