OPI Swiss Collection A/W 2010


Intriguingly, OPI are playing hard ball with noted US blog Temptalia, regarding showing images of this range back in May. Temptalia posts:

“In compliance with a digital takedown notice sent from OPI Products and their lawyer, all OPI images and information have been removed in order to avoid legal action taken against Temptalia.com and its owner by OPI Products.
We will not “fight” this as a legal battle, as we have no desire to further promote nor give our time to a brand who uses their legal team on bloggers as their first line of defense. A simple Google search will turn up dozens of different websites and blogs with the same information we had previously posted. Our apologies for being unable to serve our readers better.”

The wider picture is that OPI have come down far too hard – using a hammer to crack a nut – and unfortunately shown themselves to be less than friendly, and that always works against a brand. Ugly legal words is never a good look for beauty and the exec who decided that throwing legalise to Temptelia probably thought pushing heavy would advance his/her career and show them pesky bloggers. I’m guessing it was a small man with a big car if you know what I’m saying…oh wait, can you be sued for guessing? *hears engine rev*

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I have a very good relationship with the UK OPI distributors who are absolutely lovely, but were they to ask me to remove an image because it didn’t fit in with their plans, well, who knows what would happen.

Because blogging isn’t about adhereing to someone else’s marketing plans, it isn’t about playing ball with launch dates and writing from press releases. It isn’t about falling in line with carefully made sales plans and it certainly isn’t about soothing the brows of magazines who have demanded exclusives with a nice lucrative ad tie-in.

In many ways, Temptalia has bourne the frustration of brands who no longer feel in control. Previously, they sold to us where, when and how they wanted to to maximise their revenue and profile. Blogging doesn’t allow for this luxury. How you behave on-line is there for all to view, for better or for worse, and in this case, it is very much the worse for OPI.

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17 responses to “OPI Swiss Collection A/W 2010”

  1. Sirvinya

    I really do think companies are trying to dig their heels in and refusing to see how beauty product information is accessed these days. Without blogs such as Temptalia (and Scrangie, for example), I wouldn’t have any idea about forthcoming OPI collections. I’ve spent a rediculous amount of money because of Temptalia, and this includes OPI.

    With their recent hissy fit over online vendors selling below rrp, I am reconsidering my plans on buying OPI again. It certainly would not be the first large brand that I refused to touch any longer due to their shitty attitude towards bloggers.

    Reply
  2. Anonymous

    Funny that, you “think” your in control but you all follow the main brands that pay the PR’s that supply the samples and pay for trips, freebies, launches etc…

    Haha, yep you are so independent. Just like the department stores. lemmings are us….

    Look at your blogs, mainstream all paid for one way or other. Independence, yep and the department stores and magazines, all independent free thinkers… dream.

    Reply
  3. Grace London

    I’m wondering if Anonymous above is the lawyer in this post?

    OPI appears to be gunning for online retailers too – they’re slapping lawsuits on anyone who sells under RRP. I’m Butter London and Nubar all the way now.

    Reply
  4. Get Lippie

    OPI are losing it, bigtime, if they’re resorting to tactics like this. It’s bad enough that the collections they’re releasing at the moment are dreadful (Shrek-themed? Oh, puh-lease …), but to stop people posting PR-provided materials with this approach will just make the very people they’re trying to court not want to work with them.

    And they’ve overpriced. WAY overpriced.

    Reply
  5. The Beauty Bite

    Temptalia has one of the largest communities in the beauty blogging world – it’s such a shame that someone who works so hard to provide their readers with high quality swatches, honest reviews and brand new promo pictures should get treated like a criminal. A bad word with Temptalia is a bad word with her thousands and thousands of readers. When will companies learn?

    Reply
  6. Primp and Preen

    I hope (as a solicitor, well, trainee at any rate) that Anon isn’t OPI’s lawyer as that comment is hardly well written.

    Reply
  7. Anonymous

    it was done to some other beauty bloggers as well

    Reply
  8. poseylass

    I don’t quite get it, they are getting all these exposure for free (in a way) and they are killing it? What is wrong with selling under RRP anyway? They are earning money in the end anyway!

    Reply
  9. jaljen

    I have little time for OPI. I buy used bottles and odds’n’sods from ebay but have never paid RRP.
    And never shall.

    I try to support European manufacturers if I can.

    Just don’t buy their stuff. There is an abundance of nail polish out there. The ranges may not be as extensive so check the blogs instead of just forking out for the next OPI collection.

    BB Couture! Eyeko. Pop Beauty. Duri.Toma. Nails Inc. Lancome. Dior. Barry M. China Glaze.

    Reply
  10. Beauty addict

    Wow, I didn’t know this. And have to admit, it’s so ridiculous. Does anyone know what were they thinking?

    Reply
  11. hogandrug

    Maybe they are doing it because their new collection doesn’t look very interesting. Six reds! Oh gosh.

    Reply
  12. lnti

    i don;t think temptalia is a damaging site. the reviews there have all been quite nice. but christine says in ones of her comments ‘I am totally okay with brands wanting to reign in some control over information that’s leaked.’ so we are talking here about her having featured something that was leaked, maybe? let’s not point fingers at OPI. i mean individual bloggers would do the same if someone did something bad to them (copy text, post their photos etc).

    Reply
  13. Amy

    OPI’s come down in a very heavy handed way in a field that depends on creating goodwill. Honestly, it’s true that so many other bloggers had the pix that Temptalia posted. If you read the major bloggers, they all had them. Temptalia works so hard and has created a real community around her site. I really wish OPI would back off.

    Reply
  14. Tavia

    Honestly I’m not surprised about what OPI did. I have a pretty bad experience with OPI distributors and PR department. They are absolutely unbelievable stupid and I’ve talked with 3 or 4 people and they all think the same, like the are trained in stupidity. This is actually one of the main reasons why I’m not buying OPI polishes (only the thought about those PR makes me sick). They never keep their word and they are simply blocked in their ideas. My first exp with OPI PR was when I talked with someone from US PR department and she redirected me to my country department…although my blog is written in English and I wanted to get info from someone from US or UK. In my country OPI collections are launched too late, and they never have information about new collection. Two of their employees told me on the phone that they hear about new upcoming collections from my blog (this was Shrek collection), so you can imagine this. There are many things to say about OPI but I rest my case.

    Reply
  15. Anonymous

    Someone using the term ‘piss off’ lecturing other person about being ‘rude’. What hypocrisy.

    A point of view is being expressed. It would be interesting to hear the counter point and not just abuse.

    I don’t agree with what OPI did, but I do believe in many of the points made by ‘anonymous.’

    And I am a different anonymous who doesn’t want a google account- I am not ‘hiding’ from anyone.

    Reply
  16. Anonymous

    I know this is coming home left field…..But i think opi may want to follow zoyas lead…..u can hardly find zoya nailpolish on e-tailers for discount prices…..but i believe that is because they are a new mainstream company and because they have many promotions during the year to allow buyers to get their nailpolish half price. Maybe opi is trying to somehow prepare for this also….zoya seems to send the collections out to their favorite bloggers for free so that they can be posted…overall zoya has been using the internet to their advantage….even telling us that u can type in their nailpolish nails and picture of bloggers swatches will show up….maybe opi is trying to finally jump in and control their internet PR. defiently using alot of force to do it and this may all be wishful thinking…but i think they know that other companies are kicking their butts. AKA zoya. however they are being bullies and scaring many followers off like myself…I WOULD never know about opi new collections nor buy them at 10 dollars or 8 dollars a piece(RETARTED) and even though i live outside of pittsburgh, pa…..there are not many places to get ahold of opi even at regular price.

    p.s. im too lazy to make an ID haha

    Reply
  17. Kristel

    I know this is late but I read on OPI’s FB page the reason for the takedown notice. It’s because these images are out to the public months before the collection is put out in salons and official OPI retailers. The public doesn’t want to wait months so they start searching EBay and other distributors that put the collections out before OPI wants. The salons and OPI then lose money.

    Reply

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