Billy Jealousy is a new to the UK range for men and it’s ultra-cool. None of that David Beckham iconology here – it’s got great product names such as Hydroplane Shave Cream and Shaved Ice After Shave Balm – and markets cosmeceuticals to men in a mix of shit-happens/funny stuff/really useful way. See, guys, investing in your appearance makes sense and it doesn’t turn you into a girly cross dresser to slap on a bit of moisturiser every now and again. Stockist info at info@citypeopleltd.co.uk.

Juicy Couture’s new range for men looks promising. I love the name – Dirty English – just the right mix of sexy/edgy. Mandarin, pepper, blue cypress and leather notes sound delish, but better yet, the sound of the Shower Gel – Up With A Twist – packed with caffeine, sugar, lavender and grapefruit makes me want to jump right into the shower cubicle with that dirty English man!

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