It used to be that if you wanted to take up escalator from the beauty hall in Selfridges, you always had to go past a burning smell. It came from people selling the No! No! machine that is ‘Based on the scientific principles of thermal transference, no!no!™ uses this patented technology to conduct a gentle pulse of heat to the hair. Because no!no!™ uses only heat, it is safe and effective for all skin types and hair colors.’
What No!No! don’t say is that the ‘gentle pulse of heat’ is so minor that it hasn’t a hope in hell of making it down to the follicle level. Basically, you might as well put a match to your body hair (but please DON’T!). It’s not sold in Sephora any more or any of the major outlets in the US but is still sold here, despite retailers knowing perfectly well that it does little more than burn your hair off. It is impossible at the heat levels it provides for it to have any lasting effect on halting hair growth. US retailers stopped selling it not because it didn’t work but because the high return levels meant there was little profit.
This isn’t new news.. if you look on forums, you’ll see that people have been questioning the No!No! for years. It costs £190 or thereabouts. If you have £190 kicking about, buy shoes, buy bags, buy an amazing dinner, but do not buy a No!No!.
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