I know there are plenty of ways to manipulate wait-list numbers and sales figures but I learned something today that I didn’t know. I’m definitely doing a long stare at one well-known chain, here.
So, when you read that a product has sold out in 2 hours, or one day or any other seemingly incredible time span, which of course, makes you immediately want one, it could be because there were only ever a few in stock. And, what’s more, brands have to pay for the privilege of having almost no stock so that they can claim a miracle sell-out. If they have larger units of stock, the brands don’t pay anything because they won’t get a super-fast sell out claim.
It’s even been known for certain brands to buy their own stock from a website – a good investment for them if they can then tag the product with No.1 Best Seller or similar. It’s how some brands make the ‘one sold every minute type claim.’
30% off Liz Earle Pre-Biotic Skincare
New gentle, nourishing formulas with naturally active pre, pro and postbiotics for sensitive skin.
Who knew?! Honestly, sometimes the beauty industry is just embarassing.
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