First previews of the newest Jo Malone fragrance showed at last week’s Lauder press day. Sweet Lime & Cedar has all the credentials to be yet another best-seller; jasmine, coconut and tonka (vanilla-like) merge with tamarind and cardamom to give hints of Thai spices over white flower. 30ml 30 pounds, from October. It’s the second fragrance that hasn’t been created by Jo Malone who sold to Lauder a couple of years ago. However, the creative team that worked with Jo are still there and have kept this scent true to the simple, elegant and unmistakable style of Malone.

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