As flagged by the amazing organization, We Are Superhuman, 70% of women in their 40’s and 50’s feel they’re largely ignored by mainstream media. It’s true and we know it is – and if we’re not being ignored, we’re being told how we should look, dress and feel. There’s no simple state of being your age that the media doesn’t feel needs improving or changing somehow – or, of course, completely ignoring.

As a result of the We Are Superhuman study, Neal’s Yard Remedies begin their Age Well Revolution campaign today using the stories of six women to front it. They’re aged between 45 and 80 and were chosen by a panel from 1000+ entries when Neal’s Yard Remedies called out for applicants. You’ll be able to see their images and videos on the Neal’s Yard Website (HERE) as well as in-store and in catalogues. I promise you’ll feel uplifted – each video is a minute long and they’re minutes very well spent.


Everything stays the same unless we actively induce change; visibility is the key – women who look like us, talk like us and act like us; in short, women we can truly relate to. We need to say goodbye to current negative perceptions of what it means to be an older woman and push forward with fresher and more realistic concepts. Neal’s Yard Remedies’ choice of six women features a farmer, an entrepreneur and a yoga guru amongst others. Each has a viewpoint and a story to tell with strength, vibrancy, intelligence and humour. But, more than their stories, they’re using the platform to make older women heard, relevant and visible.


Sometimes it takes an army to get things done – together we have a power that can feel unattainable alone. The aim of the #AgeWellRevolution campaign is to start conversations, push boundaries and make noise about our beauty, our wellbeing, our health and our presence. What does ageing well mean to you? My story will be visible too on Instagram (HERE) so you can leave your words there, or on here in the comments.

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All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.