Hard working products don’t have to look amazing as long as they do the job, but since its packaging that attracts us to something in the first place, it can’t be underestimated how important it is to be pretty/cool/stylish. A great example is this limited edition hand and body lotion from Natural Empathy – a brand I associate with quality natural skin care, but wouldn’t go out of my way to buy. Mostly Natural Empathy uses packaging inspired by William Morris – it’s pretty in a Crabtree/Yardley kind of way but for my personal style, doesn’t make me especially want it. However, the Union Jack limited edition is right up my street. I want this in my bathroom, today! £15 at www.naturalempathy.com.
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I love the design! I like almost everything with British flag 🙂
Thanks for the feedback…really appreciated. The William Morris style of our range embodies how we feel about the beauty of nature being brought inside…just as he did with his wonderful designs for the home. However, the Beautifully British design speaks of our desire to support UK producers, farmers and economy…and look cool too :))
Philip (Natural Empathy Director)