Nanoblur

Arriving at a Boots counter near you in the not too distant future is NanoBlur, that makes the outrageous claim that you can ‘Look Up To 10 Years Younger in 40 Seconds.’ Take it from me that you won’t, you can’t and you don’t. Other than add a slightly waxy texture to the skin and possibly minimise the look of pores, it doesn’t do anything much at all. I say ‘possibly’ because the difference is so imperceptible that I really cannot tell if it has done anything or not. Actually, although the ten years younger bit is the big shout on the packaging, the small print also claims ‘immediate correction of the appearance of skin ageing, including the look of lines, wrinkles, crow’s feet and skin sagging.’ If this were anywhere nearly true, we’d all have heard of it by now and be slapping it on by the bucketload. *head, meet desk*.


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11 responses to “Nanoblur”

  1. Madame Gourmand

    I honestly don’t know how brands are still allowed to make outrageous claims like this and get away with it?

  2. Jude

    Damn, when I saw the name of the product in my reader I thought all my dreams had come true, but that feeling lasted for a nano second when I read the rest of your post. If only this product actually delivered on promise 🙁 Jude

  3. Marian Newman

    I love your honesty and ‘say it how it is’! No pressure from advertisers. Great!

  4. Ridiculous. They really shouldn’t be able to claim rubbish they like and get away with it, I agree!

  5. I tried this on the back of my hand and it felt so uncomfortable I had to wash it off the instant I got back to work. It also coated all the hairs on the back of my hand that I didn’t even know I had and make them stick up all white. YICK!

  6. The fine print says that the claims are based on tests on a sample of 30 people. Hardly a robust sample!

  7. Rebecca

    What a load of old tosh! Surprised the ASA haven’t been on to this one…

  8. beautywoome

    Rebecca, agreed. I think it’s a case of asking for forgiveness is easier than asking for permission. And not minding a bit of press (good or bad) drummed up. Jane, as always, right on. xx

  9. Anonymous

    I love your blog but I have to say my experience with nanoblur is completely different. I was at Boots and thought this product was another scam based on your review, but the product really works wonders for me. I tried it on one hand as their ad said at the store and my hand was truly and absolutely transformed. I bought a tube and used it on my face at home and I cannot comment enough about how it completely hides nearly all my problems. jesslom1@gmail.com.

  10. Kimmikim

    Wow ! I’m really surprised by the negative comments from those who clearly haven’t tried it or not applying it correctly. I have to agree with the last comment. I think Nanaoblur is AMAZING ! No other product I’ve ever tried (and I’ve tried loads believe you me ) conceals my open pores and smooths my complexion like this one. I’ve even had about 4 comments from different people in the last couple of weeks asking if I’ve had “anything done ?” and that my skin looks great and how young I look for my age (I’m 41) and what’s my secret ?!!! Am now using this every day and love it. Not for those who like a bit of a shine or “dewy” complexion, as this does matify very well, which suits me fine.

  11. Weesa

    I too brought NB, however I had the offer
    3 for 2 so I feel even more scammed.
    I found it left my skin dull looking and horrible.
    And Boots really should be brought to
    Book over these claims. A very very
    Dissapointed 41 year old 🙁

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