This month, look out for multi-brand advertising from Max Factor (Proctor & Gamble). Not only will the ads be touting Max Factor make up, but they’ll also be promoting Olay skincare, Aussie and Clairol. The ads will run in three 90 second sequences and use a Make Over style format. What do you think? Is it too much to take in, or a great way to find out about lots of products?
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