Mr Perfect: Mandarina Duck

I’ve always loved the concept of Mandarina Duck; maybe I just adore the name, but I’ve recently spotted a new product for men, the edt Mandarina Duck Pure Black. I like the packaging (designed to key into the new leatherwear collections for men) and love even more that they’ve included feminine middle notes of Tiare flower and orange blossom. The blurb says its ‘For the seductive, self confident man with natural charm’. I fear they won’t sell very much of it, for a man like that is as rare as Duck’s teeth. A wider customer brief might have been wiser.