Melvita Apicosma Soothing Cream
Melvita Apicosma Soothing Cream

So, another ‘soothing cream’, hey? Well, Melvita Apicosma Soothing Cream is very different indeed, and well worth making a note of if you have sensitive skin because, if preservatives lie at the root cause of your sensitivities, you will struggle to find anything you can use on your face. The reason why Melvita Apicosma Soothing Cream is different – and will be an absolute godsend to those with sore skin – is because Melvita has managed to find a way to flash-sterilise the ingredients. It’s UHT for the face, if you like.

Melvita Apicosma Soothing Cream
Melvita Apicosma Soothing Cream

By flash-sterilising, you can kill bacteria and prevent both those and micro-organisms from growing while still leaving any active ingredients unharmed to do their work in relieving sensitive conditions. It is really quite something to achieve this and to my knowledge, a first. I’ve been to the Melvita factory (in the middle of nowhere by the way) and I can just imagine the excitement at the labs when they knew they could make this happen. You don’t find a more passionate bunch of people very often than the Melvita science-bods.

This technology is a major breakthrough for anyone with sensitive skin – I can see that other brands will be watching it very carefully indeed. If you can get rid of a potential irritant in a cream that’s supposed to help skin that succumbs easily to irritants, that’s pretty big news – also in healthcare, I would imagine.

Melvita Apicosma Soothing Cream launches in March for £35 – we have skin sensitivities in our family so I can’t wait to try it out; if only that it will identify whether preservatives exacerbate the situation.

I know I’m being a bit product geeky about this, but it is a big deal, so much so that I’ve forgotten to mention the barrier restoring 3 honey complex …. bees, you’ve been outdone!

 

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