Oh hello! This seems a very unlikely pairing – Meghan Trainor for Clinique! What’s going on?
Meghan Trainor has worked with Clinique to produce a limited edition make up bag and curated her own favourites from the Clinique range – as far as I can tell right now, it’s on-line and US only, but we may well get it here in the UK. The bag itself is a GWP with a $30 purchase (you only get the bag, not the products she’s curated). If you’re US based, it’s HERE.
But is it so unlikely, now I think about it. Part of Meghan’s appeal is that she isn’t – as she says in her Bass lyrics – “no stick figure, silicone Barbie doll” so I guess it’s Clinique’s way of saying that they’re for everyone and that beauty is subjective. Meghan’s a regular girl (albeit a very talented one) and does represent a modern face of beauty – perfect imperfections (coined from Illamasqua).
So, for right now, the bag will be available with a purchase over $30, US only. I’ll keep you updated if we get some of this booty here ;-).
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Seems like brands are trying to get ’em while they’re young. Lauder with Kendall Jenner and Clinique with Meghan. Both brands I wouldn’t ever have associated with the tween market.
I think you might be onto something there. There is lots of historical marketing theory which was to “get them young” because brand loyalty is priceless. I thought things might change with social media etc, but guess not.
Ting | The Ting Thing
I’m looking forward to your update as this sounds really interesting!
xx from Germany/Bavaria, Rena
This is so random! One of the most bizarre pairings I’ve come across in years… Meghan is kind of love-or-loathe, but definitely ‘of the moment’. It’s surprising to see a ‘safe’ brand like Clinique adopting a celeb I’d associate more with Barry M or Models Own. Interesting to say the least…
Wow what a strange “combo” , shame they didn’t have it over here though. xox
I’m life long lover of Clinique – my dad bought me my first bottle of Dramatically Different Moisturiser. Having MT as their it girl puts me right off. I think that song is horrible and it just perpetuates the us vs. them when it comes to women of different sizes while the music execs rub their hands with glee. I think the parody of this song by Bart Barker has more accurate lyrics ‘why are you basing you self worth off of pleasing dudes’. Exactly – okay rant over!
This would really turn me off clinique because I and a lot of other people really dislike meghan trainer and what she stands for. It really wasn’t a wise marketing choice if i’m honest.
Emma xo | Missemmalouise12.blogspot.ie
I love this combo just because it is so unlikely and because I think Meghan is fab x
I’m with Anette here. From MT’s lyrics:’Go ahead and tell them skinny bitches Hey’. That’s not ok.