FitFlop is virtually the only non-beauty product I ever blog about but since I live in them more or less and have done for three years, it’s been interesting to watch them emerge from their initial conception as a kind of odd looking flip-flop into the fabulous styles I see now. So, as a long term user, do they really do the job of toning and honing? Well, yes and no. I have noticed that my calves and the backs of my legs are really toned, but as for the bum…sadly, not. However, they’re so damn comfortable that I really couldn’t care less. I used to have low back pain pretty regularly and can honestly say I very rarely experience it now.

The style shown is FitFlop Soo, £110 at It’s available from 17th December.

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.