Maybelline Spring Trends
Maybelline Spring Trends

It’s always really interesting to hear about forthcoming seasonal trends and then later on, see how this prediction translated into reality. Trends are taken from the catwalks where make-up compliments and keys into the clothes with a look designed for the specific runway; make-up brands then showcase to press and public how they used the looks and how these can be translated to wearable for the following season (interesting to note that make-up brands often pay to do the ‘looks’ on catwalks).


Maybelline Sharon Dowsett


I’ll admit to a fan-girl moment here with Sharon Dowsett – Maybelline UK Make-Up Director. Her first trend prediction is all about blue – bearing in mind that brands now have access to levels of pigment like never before, going bold without going wrong is now so easy. Sharon cites black as a definer, and blue as an enhancer (she is literally a quote a minute and they’re all gems) so the introduction of a new Master Kajal in blue (yes, there is a black one!) is going to make a blue block eye quite simple.

Next up is a strong brow – bold and blunt (apparently Todd Lynn asked for ‘feral brows’ on his models – eek), but you can forget all about precision colour matching – next season’s brows are dark. For everyone. Keep your brow pencils super-sharp and in the fridge so they stay that way.

Real skin? Yes, that’s back too, except Sharon acknowledges that the art of a real skin look is, er, make-up! There is absolutely nothing about the real-skin look that allows for no make-up. That’s where Maybelline Superstay Better Skin comes in (I haven’t tried it). Sharon did some expert application of white eye-shadow over cheek bones that made the model look instantly fresh and gleaming. I know if I tried that trick at home I’d end up looking like I had white eye shadow on my cheeks. But, that’s the art of the make-up artist – to see skin in a very precise way and to understand colour as a language.

Don’t be surprised by autumnal shades such as gold and bronze featuring heavily for SS14, and keep your eyes peeled for the Maybelline Big Eyes Mascara with a small brush for bottom lashes and a bigger one for tops.

As and when I have the new products for sampling I’ll swatch and review but for now I’ll leave you with Sharon’s final tip – orange lips. If it was me, I’d hang on for the ultra-intense liquid lipsticks heading our way from lots of different brands because they’re going to be the surprise trend of next year.



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