Funnily enough, this isn’t Max Factor’s first foray into whipped creme consistencies – a quick scout around the interwebs shows that back in the day, whipped creme was a thing. It’s quite hard to date this little image but I’ve seen these pots flagged up on Ebay as rare.
And in another reincarnation, here:
I’ve also found Max Factor Panstik! So interesting. But needless to say, the newest version of Whipped Creme actually takes its namesake seriously in terms of consistency. It is whippy! Almost moussy as well. Bearing in mind that Max Factor Second Skin rates as one of my all time favourite foundations ever, I have high hopes for this one. Max Factor are very good at mid-price foundations.
So here it is. The consistency is air infused and feather-light. It’s got the same ‘glide’ as the beautiful Bourjois Creme Blush that I love so much in that it is silicone based, which accounts for the glide.
Elizabeth Arden Hyaluronic Acid Ceramide Capsules
I’d be prepared to put money down to bet that you won’t have experienced a skin care texture like this before...
It’s not such a great swatch photo but my camera really objects to skin colours on skin, but hopefully you can see it gives a seamless demi-matte (or velvet) finish. This launches in September for £9.99.
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