I’m genuinely looking forward to the launch of Max Factor Skin Luminizer Foundation – now that we don’t have to spend an arm and a leg on decent foundations, this is looking like a rather exciting high street version of Smashbox Photo Finish. Plus, I am a sucker for a swirl.
The swirl, by the way, is the luminizing bit – with pearly, luminous pigments for a brightening finish. The whole formula is built to be light reflective (oh, I suddenly remember when ‘light reflecting pigments’ were new – we were explaining them with all the earnestness of molecular science) which is always far more flattering than any matte finish, especially on older skin.
There will be five shades – clearly, not nearly enough, and this is scheduled for a July launch. Actually, there’s quite a lot of Max Factor newness – look out for the polishes that I’ll be blogging about soon.
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5 comments
Great post! I have been wandering about looking for an affordable luminizing foundation, I am now too light for my nars sheer glow and mac face and body foundations and i definitely am not spending an arm and a leg once again. Bills are far more important 🙂
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It’s nice to see a darker option in such a tiny range but ARRGHHH when are these brands going to stop naming tanned Caucasian skin ‘Natural’?! Don’t they understand how offensive the implication is? Are they so uninspired by their product that they can’t name their shades more creatively? Sorry for such an angsty comment, Jane, but this frustrates me so much – these drugstore brands have so much potential to cater to a more diverse customer base in an inclusive way, rather than exacerbate differences by implying one end of the spectrum to be ‘natural’ and the other to be invariably ‘caramel’ or ‘mocha’.
It’s a global brand so ranges will vary across different countries – until I have further info on it (soon!!) I’m not sure who gets what shades! But will update soon x
oh and suddenly completely take your point about naming shades ‘natural’. that’s a really good point and I hadn’t thought about it before.
Thanks for your reply! As Maxfactor is a global brand, they have all the more reason to prioritise inclusivity when designing new products – naming any shade ‘Natural’ does a disservice to both fairer and darker women, who should not have to feel there is something unnatural about their skin colour. As far as names go, an inoffensive alternative include would be to use a number system (eg MAC, YSL etc). One brand that overcomes the problem particularly well, I feel, is Nars – the foundations have such beautiful, evocative names that use none of the old, tired clichés.