To be honest, I wasn’t going to even blog about the Max Factor Colour Precision Eye Shadow products, but I’ve seen some rave reviews on the Max Factor Creme Puff Blush (which I haven’t seen) so thought maybe it’s time to pay them some attention. I used to love Max Factor products, but I can’t help feeling it’s got just a bit dull of late. There’s been a packaging revamp to black and gold (although, bizarrely, they put the new black khol in a navy blue pencil exterior – because that’s not confusing or anything) but outside of their mascaras and the beautiful Caroline Barnes collection of glosses, I’ve not seen anything amazing for a while.
Unfortunately, these Max Factor Colour Precision Eye Shadow products aren’t the ‘amazing thing’ to make me see the brand with fresh eyes again. In fact, they do the opposite. The Max Factor Colour Precision Eye Shadow has a wand applicator and a creme formula and finish. Initially, I thought that they were so wet on the lid there is no way they could last, but they do dry down and set so last is absolutely fine. However, if you want to age your lids overnight, this is the way to do it. There’s something about the formula that picks out every single tiny crease on your lids and amplifies them tenfold. And because they’re a sheen formula, not only will you have your creases highlighted by the formula, but also by the finish. This feels like the world’s most lazy formula – there are sheen products for lids that don’t do this (Origins for one) so why you’d ever be expected to buy one that does, I have no idea. I imagine that if you’re 20 with baby-smooth lids they could look lovely, but last time I looked, you don’t get flocks of 20 year olds heading for Max Factor. There are too many other brands that don’t look like they should be in your nana’s handbag for them to choose from.
Max Factor Colour Precision Eye Shadow is £5.99 from April. However, what you should be looking out for from Max Factor is the Masterpiece Glamour Extensions 3-in-1 Mascara (£10.99) which I’ve tested on a friend. Massive, fat lashes!
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