N V Perricone is bringing out a pheromone based anti-ageing spray, (it’s already out in the States at a whopping $250), that purports to boost mental clarity and make you more attractive to the opposite sex. Am I right to be cynical? It’s not just that I’m wildly allergic to Perricone products (eyes like golfballs, face falling off allergic) but I can’t help thinking the marketing team sat round the table with a ‘what do women want’ agenda. Yes, we all want to be fabulously attractive man magnets and look years younger than we really are, with endlessly witty repartee and amusing mental agility. But can you seriously bottle that? Hmmmm.

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