I think when Cosmo announced the news last year that MAC was teaming up with Brazilian blogger, Julia Petit, there was a collective cry of ‘who?’ Remembering that MAC is a big deal globally, they’ve chosen a Brazilian blogger to put their stamp on being in the social game. There are many more obvious bloggers than Julia, so I like their thinking on this – she is edgy and interesting (and an absolute icon in South America) and has a site that’s more lifestyle (social buzzword right now) than beauty HERE.
So, the MAC Julia Petit collection is quite a tidy one – three duo eye palettes, three lipsticks, one liner, one Lipglass and a blush. Personally, I can see the person in the collection (I couldn’t see Cinderella in that particular collection) which makes it a little stronger in my view, but clearly, sales will storm in South America and less so over here.
First up, the lipsticks, which I think will make any MAC fan happy – Acai is the deep berry shade, and Petite Red is the pinker shade. Here’s how they swatch up:
If you love a strong lip, you have it here. Acai is matte, while Petite Red is satin.
The MAC Julia Petit palette I have here is Moving Sand with Mumu, a soft nude brown matte, and Noite, a pearl black shade. The blush is Linda in a pink toned bronze – it’s more peachy to my eye but not bricky and I could wear this every day, personally. It’s interesting that Julia keeps her skin porcelein pale, so while the colours have a tropical aspect, they’re adaptable to different tones.
London Fashion Week is coming up soon and Julia is going to be around – I’m hoping to grab some time with her backstage because I feel intrigued by her blogging style. Frustratingly, it’s not translated.
I know there is a lot of frustration with MAC right now at all the limited collections they’re continually bringing out, but this one is important for bloggers because it’s a window to the future of social and of what is achievable purely from blogging about what you love.
The MAC Julia Petit launches into Selfridges, Harrods, Harvey Nichols (London), MAC Pro Stores and the freestanding stores in White City and St Pancras from March.
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