For all the cross Lushies out there who were convinced I’d broken an embargo, who reported me to their Head Office and who plagued my blog and their own Lush forum with anger at my post, here’s an excerpt from an email I have received from Lush today.

“Firstly, we would like to thank you for writing about Emotional Brilliance on your blog – we are extremely grateful for this.

Secondly, you are quite correct, you did not break any embargo. Once the exclusive feature ran in WWD on Friday the information about Emotional Brilliance was out there for all to see and write about.”

So, there are definitely a few lessons to be learned here. I get it 100% that Lush staff are committed and passionate about Lush and that always has to be a good thing; many companies would give their right arms for such loyalty. I also get it that maybe Lush Head Office didn’t seed the information in a sensible way that was inclusive of the staff at a time when the information was available for everyone else. But, next time you want to create a drama whether on a blog or in your own Lush Forum, wait 48 hours. The less you’d commented and made a fuss, the less people would have seen the post and the less upset there would have been. The information was never embargoed from the time it was released to a trade magazine and site, WWD.com, so therefore I have broken nothing. 

It will be very interesting to see now if there are any further comments.  

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