Loving Tan Face Tanning Serum Review

[unpaid/sample/affiliate/ad] It was a sunny weekend and the beauty calendar dictates it’s time for self-tan testing. On Sunday I tried Loving Tan, an Australian born sunless tan brand founded in 2010 by Joanne Hinton although I see now that the brand has taken significant investment from VC firm, Gauge Capital. I’m a good candidate for self-tan testing because often they contain an ingredient that’s an irritant to my skin (I’m not sure what) and I end up with dry patches.

Happily, there was no reaction to Loving Tan Face Tanning Serum. As you can see in the above picture, it comes out very dark looking. I actually prefer having a guide colour in self tan although it didn’t stop me getting from not properly working in a small patch on my eyebrow, but that’s a lesson-to-self for next time. It’s formulated with organic ingredients – Australia is very hot on organics although if it’s not entirely organic, I’m not sure I see the point, particularly as a ‘healthy’ sell. The serum contains chamomile, cacao and elderflower extracts, isn’t in the least drying and works like a charm after a few hours. The tan it gives (I have shade Medium) is very natural looking – golden rather than deeply tanned – and perfect for my winter sallow olive tone.

This is exactly the look I wanted – I’m only wearing SPF, Loving Tan and my (newly) beloved Chanel Coralline lipstick HERE along with some gold/bronze liner. It’s a life-long ambition to achieve that South of France insouciance and maybe I’ve got some way to it here. Loving Tan Face Tanning Serum is £30.95 HERE (it’s more expensive than I thought it would be).