Keep your eyes peeled for this new beauty brand launching – Loud’e Cosmetics has all the makings of a very exciting range. They’re kicking off with a full metallic lipstick line – as soon as I saw these I thought of blogger ZoeLondon – with a view to a comprehensive range in 2016.

There’s so little information on the brand, I feel like Sherlock Holmes trying to track down detail; and it’s proof that I’d be the most useless of detectives because I didn’t find much! What I can tell you is that Loud’e Cosmetics is a New York based brand focussing on being bold and adventurous with colour. I’ve a feeling Loud’e Cosmetics might be about to give Illamasqua a run for its money. In swatching, the blue and purple shades are dense, soft feeling and light catchy. I love the blue shade with its blue/black base and paler blue twinkles.

If you caught up with all the controversy about Lime Crime and want an alternative to shades that push the boundaries of make-up norm, Loud’e Cosmetics might be stepping up to the plate by the looks of things. So, keep your eyes peeled for this indi brand to make a bit of a splash – apparently, retailers stateside are queuing to stock it.
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