As ever, L’Occitane has done itself proud with the beautiful packaging for their October launch limited edition Shea range. I cannot wait to try this subtle violet fragranced collection. I love violet but violet that’s subtle is even better.. it’s one of those fragrances where usually less is more.
Rose is equally pretty, as is Jasmin Passion below:
It’s worth flagging up that L’Occitane has achieved something really special – the brand has been recognised by the UN as an Exemplary Company for its Fair-Trade work in Burkino Faso. In the 1980s, Olivier Baussan, founder of L’Occitane, met a group of women in Burkina Faso who introduced him to shea butter. Since those days, L’Occitane is now the biggest importer of shea butter from Burkina Faso, purchasing a record amount in 2012 of 550 tons. The women are paid a fair price to cover production, environmental and social costs which also leaves a margin for investment. In the dry season, the L’Occitane Foundation helps the women in supporting economic emancipation, developing literacy centres and microcredit programmes.
It’s days like these that I feel really so proud of what the beauty industry can do when it puts its mind to it. Butter makes it better :-).
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