L'Occitane Violet Shea Collection
L’Occitane Violet Shea Collection

As ever, L’Occitane has done itself proud with the beautiful packaging for their October launch limited edition Shea range. I cannot wait to try this subtle violet fragranced collection. I love violet but violet that’s subtle is even better.. it’s one of those fragrances where usually less is more.

L'Occitane Rose Shea Limited Edition
L’Occitane Rose Shea Limited Edition

Rose is equally pretty, as is Jasmin Passion below:

L'Occitane Jasmin Shea Limited Edition
L’Occitane Jasmin Passion Shea Limited Edition

It’s worth flagging up that L’Occitane has achieved something really special – the brand has been recognised by the UN as an Exemplary Company for its Fair-Trade work in Burkino Faso. In the 1980s, Olivier Baussan, founder of L’Occitane, met a group of women in Burkina Faso who introduced him to shea butter. Since those days, L’Occitane is now the biggest importer of shea butter from Burkina Faso, purchasing a record amount in 2012 of 550 tons. The women are paid a fair price to cover production, environmental and social costs which also leaves a margin for investment. In the dry season, the L’Occitane Foundation helps the women in supporting economic emancipation, developing literacy centres and microcredit programmes.

It’s days like these that I feel really so proud of what the beauty industry can do when it puts its mind to it. Butter makes it better :-).


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