I’m not really a fan of Liz Earle, but the recent release of colour into the portfolio has shown some very inventive marketing tools. 

The chart above is made much like a traditional paint colour chart, but beside each shade is a blank section for you to swatch your existing make up colours so you can easily see your nearest match. I think this is very clever and makes ordering on line incredibly easy. 

On the reverse is a description of the product. It’s just a perfect example of something done really well.



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