Oh, you gotta love Fashion Week! It’s almost more entertaining for the staggering quotes on bloggers than it is for the fashion – in fact, I would say I have learned more about fashion writers’ views on bloggers than I have about any autumn/winter collections (other than Jaeger patent biker boots which has embedded in my memory because I want them so). The uproar over the upstarts has taken over to such a level that the fashion writers are in danger of going so off-message that the fashion bloggers end up being the ones that do the real reporting. When bloggers aren’t ‘ligging’, ‘blagging’ or ‘over indulging in the free food and drink’, they’re err reporting in real time to their thousands of followers.
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I think bloggers are getting awfully defensive this!
I’ve seen pretty much the same article churned out in all the major broadsheet fashion sections about bloggers getting googly eyes with their shiny press passes and stomping around fashion week as if they own the place – I refuse to believe it’s simply a a case of the media being afraid of the competition.
I firmly believe that bloggers have a lot to offer in terms of being a a legitimate new type of media and yes I do think that the cream of the crop do deserve places at fashion weeks/trade shows but some of them need to seriously come down to earth and start to be a little bit more humble about their new found popularity.
The media may have “started it” but the blogging community are doing little to squash the merging “them and us” situation that seems to be building.
The bloggers are the new kids on the block so it’s up to them to endear themselves to the industry. Remember the brands are always going to go where the advertising revenue is .
i dont blame the industry insiders getting shirty about it, but they could put their point across..nicer.
Honestly, I can see Emma’s point, but I think its a case of there being good and bad people in every industry, and therefore some will be well behaved and classy and others won’t.
Yes I have seen bloggers at events acting in a way that I sometimes thought was ungrateful to an industry that was doing its best to embrace them, but I have also worked for high end makeup companies and seen fellow employees/makeup artists behave the same way at a conference when they received their goody bags.
Its always the badly behaved people that give others a bad name, and I think the fact that bloggers are the new kids on the block makes them easy targets for the snootier writers from other publications. Is it justified? No. If bloggers started badmouthing people in the fashion industry calling them old fashioned, outdated, hostile and unwelcoming that would be just as bad. There’s room for everyone if people can put their egos aside for five minutes, can’t we all just get along?
I concur with your comment Emma.
I personally know what I prefer in, yet speaking for all, the advertising dollar will always ensure. How else can we encapsulate our hard earned work to sustain a publicate. Bloggers come and go, the sweat equitey and rites we earn as professionals in media earn us the brownine points.
Social media, kudos to bloggers, and still much to learn.
Be true, always.