Destined for a May launch, Bourjois are stepping it up with a rotating mascara – the next step on from vibrating mascaras. Fast and Perfect will retail for £11.99. I haven’t had a chance to test it on myself or anyone else yet, but the promise is that the auto-rotating brush offers a perfect distribution and the brush deposits mascara onto individual lashes without overload. Suitable for sensitive eyes, it contains Vitamin E and Jojoba oil as conditioners.

I’m actually quite excited to see this and hoping it offers a lot more than the distinctly underwhelming vibrating mascaras.

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