Less of Jonathan Ward?


In this instance, less is good. Let me explain. Candle artisan, Jonathan, did a spot of research among his most trusted clients (latest including Dannii Minogue) and discovered that £30 for a candle is fine to spend oneself as a luxury treat but is a little too steep to spend on a friend (and I don’t think we are talking bestest buddies here, but friends you’d like to give a token to in which case £30 is a tad steep). So, Jonathan has come up with a candle that is a little smaller than the £30 one, priced at £20, exactly the amount those fragrance loving ladies and gents are prepared to spend. Two things here – a) a small brand that listened to customer feedback and actually acted upon it, and b) I need to make friends with the JW customer list. I’d be thrilled, thrilled to be gifted with a candle of any size from JW. Parrafin free, clean burning soy and beeswax candles infused with gorgeously evocative scents – it’s what perfect gifts are made of, isn’t it?!


Discover more from British Beauty Blogger

Subscribe to get the latest posts sent to your email.


Posted

in

by

Tags:

Have your say

One response to “Less of Jonathan Ward?”

  1. Grace London

    It’s such a good idea and nice to see a brand listening to feedback. I do like the idea of these; I love nice fragrance candles.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Discover more from British Beauty Blogger

Subscribe now to keep reading and get access to the full archive.

Continue reading