Lancome SS13 IN LOVE Limited Edition Collection

Now I have had the chance to look up close at this collection, there is just no doubt that it is aimed at a young market. For a start, the eye-shadow and blush are in cardboard containers, the colour of the neon-looking lipstick is barely there and the eye-shadow (£19) is safer than safe. But, I’ve changed my mind about Lancome alienating their older consumer.

Rose Macaron Baume and Ombre in Love in Sugar Rose

IN LOVE is so clearly an attempt to appeal in younger consumers that there will be no confusion – I’m assuming that there will be a further collection later in the year for older consumers. There’s no harm in trying to attract new audiences for your beauty products. However, I think the collection is possibly the sort of thing your mum would buy for you when you’re 14! i.e. a lipstick (£20) that looks like a lipstick but is actually a virtually colourless lip balm and a blush (£34) that makes your cheeks look pink and innocent rather than vampy and seductive. The pop of colour comes from Jade Crush liner (£16) – everything else is lean on pigment.

I can’t get round the fact that IN LOVE is really, really pretty – almost like a plate of tempting pastel macaroons, but whether it really ticks the boxes as a collection for everyone remains to be seen.

Vernis In Love in Peach Melodie


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4 responses to “Lancome SS13 IN LOVE Limited Edition Collection”

  1. I’m disappointed. I thought the blush would be a really bright pop of pink which works really well for my skin tone. It’s a lot softer than I like it to be. Guess I can skip it.

    Maybe ‘In Love’ is their teen branding offshoot? I agree that it seems to be for a girl whose mom is buying her her first makeup.I hope they are going to have another campaign with Daria Werbowy. They don’t use her enough.

  2. Anne

    I really hate it. I’m 25… Maybe borderline too old for their target market here but really..ths looks like cover girl or maybelline style. I would not pay lamcome prices for this collection. The whole look is very Sweet Sixteen. I buy Lancôme for quality and a bit of luxury at a reasonable (vs. Tom ford, guerlain and co) price. Don’t see either of those selling factors here for me.

  3. ohjoiedevivre

    Sorry but who in their right mind spends £20 on a lipstick for a teenager?

    Ali

  4. Karen

    I had a look at this today in Boots and whilst the packaging is very pretty and it did catch my attention on the counter……I am just not impressed! I agree with all of you and it seems to be aimed at younger women. The lipsticks are extremely sheer and whilst look nice in the tube, I think they would disappear from your lips in minutes!! Ah well, I am sure there will be other brands bringing out more exciting lines this spring.

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