Korean Beauty Shopping
I really wanted to get my hands on some of the ‘cushion’ products from their country of origin, Korea, to see how they differ, if at all, from the cushions being made for western markets so I did some proper Korean Beauty Shopping! I placed an order with www.W2Beauty.com that sells all things Korean (so impressed with this site..I’ll pop in a link at the end) and the bits and pieces arrived today.
I ordered Innisfree Waterglow Cushion Foundation, Iope Cushion Blush (the trend to follow the cushion foundation) and two ‘cushion’ shadows from Tony Moly.
First up, Innisfree Waterglow Cushion Foundation. Well, it’s pretty much the same as the versions we’re seeing beginning to emerge here, and for a product with a ‘water’ indication in the title, I didn’t find it particularly light. I think I was expecting more from the ‘water’ term, thinking maybe of Dr Jart and that range of ‘water’ products that leave little droplets of water on the skin.
It’s also, as I’m finding, far paler on the skin than it looks in the pot. I will pass this on to a fellow blogger to review because it’s way too pale for me. Because it’s a Korean product, this was the darkest there was! Eep!
Oh my! I absolutely love this Iope Cushion Blush – it’s gorgeous. A beautifully, fluid blush in the cushion format that goes onto skin so creamy and blendable that it’s an absolute dream. As I said earlier, cushion blush is the trend to follow cushion foundation so, I’m ON it, with one of the first in the world.
Again, it’s much paler than you think it’s going to be and I think I’ll have to pass this one on as well, because it’s just too light for my skin. But, nonetheless, the theory is great and I’m going to have another go – I’ll buy a bit more carefully next time to get a better skin match.
I imagine somewhere in the labs of some Korean beauty dynasty, someone is beavering away trying to create eye colour in the cushion format with a wet dab application that dries to something lovely. This isn’t it! However, the Tony Moly cushion shadows do have some bounce to them.. and I think I’ve seen this formula before (L’Oreal I am sure of it), but if you’re thinking along the cushion foundation or blush lines, no.
Colourwise, they’re both lovely and I will definitely use them – in application they feel a bit like a creme shadow..but not quite – but the finish feels like a powder. Either way, I love them and am pleased to have them.
So, back to www.W2beauty.com HERE – wows! Just look at the number of samples I got! I certainly didn’t spend what you need to spend to get this wealth of samples, so I don’t know if they picked up on the fact that I’m a blogger or they were just having a very generous day, but it’s enough to keep my Korean curiosity piqued for weeks! Innisfree was about £19, the Iope blush was about £17 and the Tony Moly shadows were £7 ish each. I’m more than happy with my Korean Beauty Shopping experience.
Ordering was very easy – I got a personal email confirmation and products arrived in about 10 days in immaculate condition. If you’re Korea-Curious, use this site!
*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.