[unpaid/purchase] I know that Jones Road is making its way slowly to the UK – there isn’t an official launch date yet but I really didn’t want to wait for the media explosion when it does arrive so I took matters into my own hands and ordered some. I’m not disappointed. This is Bobbi back to her roots – updated obviously – but still understanding that simplicity and neutral tones can be making of a face.
I ordered the Start Up Kit which contains the The Best Eyeshadow in Dark Brown, Just A Sec Eyeshadow, The Best Pencil in Black and Cool Gloss in Original (clear). Personally, I’d have swapped in a blush instead of a clear gloss but overall I’m pretty happy with it.
The absolute star is the Just A Sec eyeshadow in Golden peach which should be applied lightly with a soft brush to create a brightening wash across the lids. I’ve done a quick Reel HERE to show you how it looks on and the effect is immediate and wakes up my whole face. It’s the first thing you should consider when Jones Road does arrive in the UK because I can’t think of anyone this (or any of the other 5 colours) wouldn’t look amazing on. It glides on leaving just a veil of colour and low key glimmer, it doesn’t drop (at all) and neither did it crease on my lids.
The Dark Brown shadow really took me back to the original Bobbi Brown palettes where just when you thought you could not accommodate or justify another neutral palette, turns out you could! It’s not as fierce in the swatch as it looks in the pan – it’s really back to the smoky, smudgy look that be a whole lid (hello Chrissy Hynde) or a smouldery liner. Softer in finish than a black or navy shadow, it’s adaptable in that you can go lightly or layer up depending upon your mood.
I can take or leave the gloss and liner – they’re just standard products that I already have plenty of – they’re great quality as you’d expect but my heart was stolen from the first brush stroke by Just A Sec Golden Peach. I used a parcel forwarding service which I think was $26 and the kit was $68. I’m pleased I went to the effort because it was an itch that needed scratching and I didn’t want to get caught up in the inevitable hype and clamour as well as preferring my own timing to a dictated one. Jones Road is HERE if you want to start compiling a list :-).
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
I bought the Jones Road Miracle balm in Tawny last October when I was in the US. It’s an emollient balm, too greasy for those who have oily/combination skin, but excellent for dry skin. It gives you a natural glow. I have not tried the other products.
Here’s what I don’t like about the JRB products:
– the packaging feels really cheap and looks bland: I prefer packaging that’s more glamorous (Cle de Peau) or playful (Paul & Joe);
– the brand makes a big deal about “clean” beauty, but what does that mean in scientific terms? Just another marketing gimmick.
What I like:
– back-to-basics makeup for women who don’t want to look like they’re wearing makeup;
– excellent quality;
– focus on looking good for your age and state in life; and
– portable travel-friendly Face pencils instead of bottles of foundation.
Yes, I agree re ‘clean’ – I ignored it to be honest and certainly didn’t attempt to push that message because as you say, it’s a marketing term. I don’t agree with you about the packaging – I like it for its simplicity. It feels like a thoughtful range – that there has been some effort to address real beauty needs rather than playing to trends. I’ll definitely get more when it comes to the UK. x
What’s especially galling about these “clean” products is that some of the products use ingredients like orange oil and lavender oil, things I won’t put on my skin if I was paid to! And coconut oil which just gives me weird blemishes.
I am really excited to try some of their products – the face pencil and the eyeshadows, which finally debuted!! She has two cool colors that I have my eye on. I like how shimmer looks, but it always migrates terribly on me, thus negating the chic factor for me.
Jane are you using an eye primer? Because that can really help with migration. The thing about this consistency is that it doesn’t drop from the brush and applies like a cream – you only need a tiny bit as well which also helps. Try and keep your eyes free from eye cream – especially lids – for 24 hours and see if that helps x
Yes, sadly even with primers (an assortment over the years) I end up with little shimmers all over my eye area. This product does look really promising though!
I’ll be interested to see how you get along with it.