Oh my goodness.. here comes the mother of all the advents! The Jo Malone Advent calendar replicates the front of their London town house and inside are 24 mini treats in the form of body lotions and colognes.
Each window is actually a little drawer (how elegant) – it could be filled back up year after year I think. I certainly would struggle to throw this structure away!
Given that one of Jo Malone’s key USPs is their fragrance layering, the Jo Malone Advent Calendar would be the ideal opportunity for that. I’ve never taken to layering to be honest, but I like the concept. This launches on 10th November (a few week’s time if you think I’m being a little too previous for Christmas) for £250 (eek, I know, but….). I imagine it will sell out in hours even at that price. It’s a crazy luxury, but I couldn’t want it more!
It will be available on the JoMalone site as well as Harrods and Selfridges.
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