I thought that things had been a little quiet on the Jo Loves front for a while – and then along comes this gorgeous, gorgeous new candle, Neroli Blossom, along with two companions, Arabian Amber and Oak Moss & Galbanum.
When Jo was still at Jo Malone (before it was bought out by the Estee Lauder group), the first fragrance I fell in love with was Orange Blossom. I can still remember spraying it everywhere (down the front of my top as well!) and being completely intoxicated with it – I’d never smelled anything so joyful. Jo Loves Neroli Blossom is not dissimilar in a way – it has a softer citrus scent, more rounded and without that initial smack of orange. It’s more whispering than shouting and I guess you might say, more grown up. There are different notes than Orange Blossom – Neroli has rose that comes through readily, lemon and geranium that you can definitely pick up and amber and clove leaf at the base.
There’s no doubt that the two are linked – they’re both just Jo – and I think, without getting too lyrical this is probably rather a symbolic fragrance at the Jo Loves end; an evolution of taste and style but still threading around her roots. It’s quite emotional actually – having followed that particular story from the very beginning – to follow the journey of a woman through her scent when the path is marked by such clear olfactory footsteps.
Fragrance is such a personal thing, but this is a range that always touches me in some way. Jo Loves Neroli Blossom Candle launches in July for £45 along with its companions. If you’re new to Jo Loves, I cannot recommend the Shot Box highly enough – there are perfumes in there that will literally make you smile from ear to ear (in my case, Pomelo). It’s £38 HERE.
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