[unpaid/sample/affiliate/ad] It feels like a long time since Jane Iredale appeared anywhere in the UK – it’s not been in my sightline for literally years. The company was sold to venture capital in 2019 and if my memory serves me correctly, it was far more active in the UK prior to that. As an early adopter of mineral make up Jane Iredale sat in the same row of seats as bareMinerals with powder foundations at their core. Powder foundations were never for me but I have seen the miracles of their ability to correct and improve oily, blemish prone skin.
I feel like Jane Iredale was always a salon/small retailer brand rather than a high street brand and that still seems to be the case. However, they’ve returned with the force of a lion with their new foundation – Jane Iredale Skintuition SPF30 Radiance Boosting Foundation. It’s really very, very good for a luminous, mid-coverage base in 26 shades.
I was sent 3 shades (loved the packaging which looks like an iPad or iPhone Pro – which I wish it was because it was such a mistake not to go Pro when I updated a few months ago!) and they’re bizarrely accurate for my tone. From bottom to top, 26 Light, 34 Light Medium (best shade for me) and 36 Light Medium. The feel is cool on the skin and very lightweight – I tested this when it was very hot and could actually tolerate it. Like most new foundations now, there is a skin care element with hyaluronic acid and a hydration complex and it’s been formulated to feel as much like skin care as it does foundation.
As you can see, Jane Iredale Skintuition SPF30 Radiance Boosting Foundation is giving a visible smoothness and radiance (there’s no highlighter on), evening out my tone and giving a perfected canvas for the rest of my make up. This was a very quick application with no other make up at all – I should have blended it better but given the speed, I think it’s looking good. There’s a claim on the website that this foundation is endorsed by The Skin Cancer Foundation (USA) as an effective daily broad spectrum sunscreen (actually there’s a typo that turns it into the Skin Care Foundation which I couldn’t find anywhere on Google and spent quite a long time looking – grr) meaning that you don’t need to double dose your SPF unless you want to. The last on the foundation was pretty good – I added other make up over it later and the whole lot held for the day. The foundation is quite expensive at £55 but it’s currently on offer for £46.75 HERE.
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