It Cosmetics UK
It Cosmetics UK

It’s been a long old wait, but it looks like we’ll be able to get hold of IT Cosmetics as of April 2016 when it launches on QVC. I first came across the brand when I started seeing rave reviews across Canadian beauty blogs, and no wonder there was excitement, because it’s one of the best beauty problem solving ranges I have have ever come across – if not the actual best. Case in point is their Bye Bye Pores powder. Normally, I don’t touch powder, but for the purposes of this post (and others), I’ve given it a go. It really does give skin – and therefore pores – a more refined look. It doesn’t banish them forever, but the micro powder formula (containing silk and hydrolised collagen) does do that blurry thing. They say ‘an airbrush finish’; I say yes, as near as it’s possible to that.

It Cosmetics UK
It Cosmetics UK

The arm swatches above tell the whole story – it’s not about high colour or statement looks. It’s the opposite – about a natural look that smoothes and conceals; bonne mine for the whole face, not just the cheeks. I love the Bye Bye Undereye for not making things worse and the blush for being a powder that feels not like a powder! The only product from the selection I have here that I didn’t really get is the Creme Illuminizer. I like subtle, but it was just a bit too subtle. I think I need a sunny day to see what it can really do.

You’ll find the whole IT Cosmetic ranges contains skin care ingredients and it has a heavy anti-ageing slant to it. Obviously, I’m all about make-up that is ageless – that everyone can enjoy and that doesn’t make you feel you need to hide your age. So, what I will say about this is range is that in its genre, it’s excellent at what it does. It will perk and primp to help conceal, smooth, brighten and ‘wake up’ the face but I would still flag it as an every age problem/solution brand – despite the anti-ageing claims. If it said ‘anti-exhausted-looking’ it would be more accurate I think. Definitely look out for this one!

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.