It’s been a long old wait, but it looks like we’ll be able to get hold of IT Cosmetics as of April 2016 when it launches on QVC. I first came across the brand when I started seeing rave reviews across Canadian beauty blogs, and no wonder there was excitement, because it’s one of the best beauty problem solving ranges I have have ever come across – if not the actual best. Case in point is their Bye Bye Pores powder. Normally, I don’t touch powder, but for the purposes of this post (and others), I’ve given it a go. It really does give skin – and therefore pores – a more refined look. It doesn’t banish them forever, but the micro powder formula (containing silk and hydrolised collagen) does do that blurry thing. They say ‘an airbrush finish’; I say yes, as near as it’s possible to that.
The arm swatches above tell the whole story – it’s not about high colour or statement looks. It’s the opposite – about a natural look that smoothes and conceals; bonne mine for the whole face, not just the cheeks. I love the Bye Bye Undereye for not making things worse and the blush for being a powder that feels not like a powder! The only product from the selection I have here that I didn’t really get is the Creme Illuminizer. I like subtle, but it was just a bit too subtle. I think I need a sunny day to see what it can really do.
You’ll find the whole IT Cosmetic ranges contains skin care ingredients and it has a heavy anti-ageing slant to it. Obviously, I’m all about make-up that is ageless – that everyone can enjoy and that doesn’t make you feel you need to hide your age. So, what I will say about this is range is that in its genre, it’s excellent at what it does. It will perk and primp to help conceal, smooth, brighten and ‘wake up’ the face but I would still flag it as an every age problem/solution brand – despite the anti-ageing claims. If it said ‘anti-exhausted-looking’ it would be more accurate I think. Definitely look out for this one!
Similar to this
Transparency Disclosure
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
23 comments
Can’t wait for this, I’ve heard great things about the CC cream! Love the sound if that powder too.
I have read many good reviews for this brand.
Do you think bye bye under eye is better than ultra hd ?
Junie
No.. it isn’t better than Ultra HD – it’s not as moist so if you have under eye creasing it won’t do quite as well as Ultra HD. If you don’t though, it’s a genius cover up.
Thanks Jane
Junie
Love the look of this brand, must try when it comes over to the UK. Sophie xx
http://stylestarsandsparkle.com/
I love my Your Skin But Better CC+ cream and the dual-ended Heavenly Luxe foundation brush, I had to order them from Beautylish but it was worth it! So happy they’re coming to the UK!
Thank you for bringing such great news! I find it so frustrating to hear about great products that are too hard or impossible to get so I’m delighted!
I have wanted to try It Cosmetics for the longest time! So happy it is going to be available in the UK!
Hi Claire
Will look at the brush, as I am wanting a new set, dual ended is good, but I wonder about washing them as I like them to dry upside down, I was looking at the wow brush or beauty blender, oh so many out there, what is a girl to do.
Junie
Exciting, I’ve heard good things about this brand too
Yaassssss!!! I was worried I’d have to pay for an extra case to bring back an It Cosmetics haul after my visit to LA in March haha! Thanks Jane, actually saving me money instead of making me spend for once 🙂
@KerryKegs xx
YEEEESSSS! Finally! Not quite international but so much easier to order from QVC than American sites. Now waiting for Colourpop but I have a feeling they’ll hike the prices but am hoping so much that they won’t. Good start to new year, beauty wise!
I’m so excited for this lunch! I’m dying to try their eye bright concealer and CC cream! Thanks for sharing xx
http://www.lpagebeauty.com
Hi Jane
I was so excited to see them at the QVC Beauty Bash last week as I already use several of their products, including the CC cream which I love (thanks Beautylish for shipping to the UK!), but they are only launching with 5 products.
Hopefully this will quickly expand to lots more 🙂
Finally…!
I can’t wait to get my hands on some of their products!
http://www.svenjournal.com
Hi from Chicago. I love It Cosmetics: I’ve liked everything I’ve tried. I particularly recommend the Celebration Foundation Illumination, if QVC UK gets that. It’s a pressed powder foundation—I was very skeptical, but it covers nicely and looks good. It’s now my “go to” on rushed work days. There is an “original” Celebration Foundation, but I prefer the Illumination version.
Jane, I really enjoy your blog.
Thanks Alison.. I think initially we will only get a very small number of products to start with.. but I love the sound of that product.. fingers crossed we don’t have to wait too long x
Lov love love the CC cream and the Bye Bye Pores powder…..I currently get them from beauty bay…….this is brilliant news. Thanks, Jane!
Junie, I’ve not had a problem washing the It Cosmetics foundation brush, I just lay it on the bathroom counter with the bigger head over the edge and it dries fine, no distortion.
Hi Claire
Thanks, will get this brush, I have had my eye on it for a while now.
Do you have a blog ?
Junie
Hi Junie, I have no blog, I’m just a huge beauty fan, I love keeping up to date with beauty stuff and trying it out!
Hi Claire
Ok thanks
Junie