I notice that the Telegraph are launching a new beauty feature online.. Beauty Waitlist, Your Insider Preview to The Latest Beauty Products. I guess this is one way to get around the thorny issue that blogs can usually turn around a review far, far more quickly than magazines or papers can because we have no lead times. If we are super-quick it can often be a matter of seconds from desk arrival to online showcase. I wonder if it is a shot across the bows to bloggers or an attempt to keep up with the never-ending new beauty products that land on a beauty editor’s desk every day. Either way, a ‘real-time’ beauty showcase is a great idea and puts new products in front of a whole new audience if they care to look at them. Nice one. It’s also worth noting that the beauty journalist compiling it is also a blogger so has first hand experience of the ‘need for speed’. Wonder if we’ll see any nail swatches, though?
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I don’t normally read The Telegraph, online or off, but I might for this feature.
Well. it’s about time magasines respond to the challenge of the blogging society. I think this would be the first stage towards turning the media world into a more user-friendly environment. But it will be a long time before thay start doing honest reviews – it’s all about the advertising side of the problem…
I think these insider blogs are going to be a direction for the future and very smart. Into the Gloss in the U.S., and Eva Chen started a Tumblr–it’s about immediate exposure to an audience from insiders and (most likely) before independent bloggers get access to the products. People will want to see the next new thing, so they’ll definitely get a following. Great idea!
Great idea, smart move from The Telegraph!