I notice that the Telegraph are launching a new beauty feature online.. Beauty Waitlist, Your Insider Preview to The Latest Beauty Products. I guess this is one way to get around the thorny issue that blogs can usually turn around a review far, far more quickly than magazines or papers can because we have no lead times. If we are super-quick it can often be a matter of seconds from desk arrival to online showcase. I wonder if it is a shot across the bows to bloggers or an attempt to keep up with the never-ending new beauty products that land on a beauty editor’s desk every day. Either way, a ‘real-time’ beauty showcase is a great idea and puts new products in front of a whole new audience if they care to look at them. Nice one. It’s also worth noting that the beauty journalist compiling it is also a blogger so has first hand experience of the ‘need for speed’. Wonder if we’ll see any nail swatches, though?
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