On one of my favourite Asian sites, www.imomoko.com
there’s a brand called Naruko that has the weirdest names. First of all, Raw Job’s Tears Brightening Treatment (below), which turns out is only weird to my ears because is a pretty well known food ingredient in Japan and otherwise known as Coix Seeds or Chinese Pearl Barley. They’ve also got Rose And Snow Fungus Classic Hydrating Gelly (above) which I was convinced was made-up. It isn’t – there really is a Snow Fungus, aka White Jelly Mushroom. I love discovering new and exotic ingredients although I’m not sure I would ever put the word fungus in a beauty treatment.

I’m Sorry, Did You Say Snow Fungus?
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6 responses to “I’m Sorry, Did You Say Snow Fungus?”
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Snow fungus is a common food ingredient too. It’s one of the more expensive mushroom/fungus. It is suppose to have really good health benefits though. I don’t know if it helps in a cream but eating it is good.
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heh, snow fungus is touted by Asian mums as being one of those “will make you prettier if you sat it”products. It’s usually made into a sweet soup, and tastes like crunchy jelly that’s slimy and sticky at the same time. Will apparently make your skin whiter, brighter and more elastic xD
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Eh, It’s not new, my uni used to sell snow fungus drinks. Mainly sugar +snow fungus but it is considered to be great for complexion.
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I love the texture of snow fungus in food (also it’s called “silver ears” in Chinese…weird by more doable than fungus) and how it gives a gelatinous texture to the drink, they make the sweet soup look pretty as well.
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Taiwanese brand Naruko (organic ingredients plus no parabens, or added fragrance) is huge in Asia and with Asians in Western countries….precisely because their products contain a chock load of these well known Chinese herbs…snow fungus prob would make those who don’t know it creeped out…It prob wouldn’t go down well in a Western country…But women in Asia are crazy over it…
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naruko is definitely one of my go-to brands for skincare. it really needs more exposure in the western market~
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