Seems I’ve unwittingly uncovered a bit of an issue regarding my last post on VictoriaHealth and The Daily Mail. I got so many comments (to my inbox, sadly) on what I thought was a casual observation, that I decided to investigate further. After a good couple of hours on the Daily Mail website (www.dailymail.co.uk), it seems that there is barely a health feature in You Magazine that doesn’t feature www.victoriahealth.com. The health writer for You also writes for VH, but it seems to me unfair and unprofessional to use features in such a huge selling paper as advertorial fodder for VH. There are so many great websites selling both health and beauty products that don’t have such great contacts where the content is just as interesting that are missing out. But it isn’t just the webstores that lose – it’s also the readers if they are directed continuously to just one place. Surely, its incumbent upon writers to broaden the knowledge of readers not just about health and beauty matters but also about a wide range of sites and stores where they might want to spend their money?
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Wow… that is some good research and I could not agree with you more. Even though I am at Cult Beauty, I write articles that include various e-boutiques and sources of information always. Rampant advertorial is half the reason we started our site in the first place.